Cashmere Quick Hits 1/30

As we're on the heels of THE BIG GAME, our strategy team dug deep to bring you our Big Game focused quick hits this week!

HUGE PLAYOFF RATINGS COULD LEAD TO A SUPER BOWL AUDIENCE BOOM

The NFL's season-long ratings rehab continued apace on Sunday, as a pair of the most gripping conference championship games on record served up huge TV audiences—and in one case, a near-record turnout. But as much as an argument can be made in support of the mystic powers of momentum, decades of Nielsen data suggest that it's all but impossible to predict the exact magnitude of Super Bowl deliveries based on the regular-season and playoff ratings. Source: AdAge

Super Bowl Advertisers Fail To Ignite Social Media Chatter

Unlike previous years, social-media users seemingly aren't excited about upcoming Super Bowl ads, according to data tracked by social media analytics firm Talkwalker. Up to now, no brand has reached over 5,000 mentions after revealing their spots for the game. Source: Media Post

Consumers are on track to spend an average of $81 on Super Bowl

The survey found that 72 % of adults plan to watch the game, down from 76 % last year. Among those watching, 79 % plan to buy food and beverages, 10 % team apparel and accessories, 7 % decorations, also 7 % for new televisions, and 4 % furniture such as entertainment centers. Source: NRF