Cashmere Quick Hits 1/10

Happy New Year to you all! We're back with our latest edition of our Cashmere Quick Hits provided to you by our Strategy team! For 2019, we're going to switch it up a little bit and give you themed quick hits each week. This week we focus on the state of transportation.

More Americans are using ride-hailing apps

The share of Americans who use ride-hailing services has increased dramatically. Today, 36% of U.S. adults say they have ever used a ride-hailing service such as Uber or Lyft, according to a Pew Research Center survey conducted in fall 2018. By comparison, just 15% of Americans said they had used these services in late 2015, and one-third had never heard of ride-hailing beforeSource: Pew Research

Here Mobility rolls out SoMo Social Mobility ride-sharing, carpooling app at CES 2019

SoMo, short for Social Mobility, allows users to plan trips, share those trips and navigate along the way. So, for example, a group of co-workers who want to carpool can plan a recurring ride-share to the office, invite riders and get turn-by-turn navigation to the office with pick-up and drop-off locations with live-updating ETA information for each rider. One-time events, like weddings or parties, can also be set up within the SoMo app, which allows users to manage invites and guest lists. Invitees can then organize carpools, drive themselves with turn-by-turn navigation or take advantage of partner taxi services, public transportation, bikesharing or other forms of mobility.Source: CNET

Electric alternatives for transportation become mainstream in America

It’s been a while since European countries have pushed towards reducing fossil fuel–based vehicles, but in 2019 we could see electric transportation leapfrogging in America. Just a few weeks after the wildfires that destroyed several towns statewide, California proved it is particularly eager to implement transportation solutions that do not require the use of gas. (After all, the severity of the wildfires was largely attributed to global warming). It has planted an initiative for having all electric public transportation by 2040, a plan that is likely to gain traction nationwide now that a New Green Deal is being discussed. 2019 will definitely see more opportunities for electric alternatives, whether its mass transit, more dockless scooters or bicycles.Source: Liil Ventures