Cashmere Partners With Render To Officially Launch Get Louder
Cashmere is proud to announce the launch of GET LOUDER - a new division aimed at bridging the gap between Millennials, Gen Z ers and brands by speaking to these audiences about the issues that matter most to them through political education and social cause activism. To help bring GET LOUDER to life, Cashmere formed a joint venture with Render, a strategic firm focused on finding digital solutions for social causes founded by longtime Cashmere collaborator Dr. Rob “Biko” Baker.
For more than a decade, Cashmere and Dr. Baker have collaborated on important political moments including:
The high-profile Brown & Black Forum in Des Moines IA, which is the oldest minority-oriented forum for presidential candidates and addresses the issues and concerns of minority communities - with esteemed speakers and attendees ranging from former President Barack Obama, Hillary Clinton and Bernie Sanders.
“No Guns Allowed” gun violence panel discussion during the BET Experience Awards weekend in Los Angeles with rapper/ actor T.I., acclaimed director Ryan Coogler, Congresswoman Maxine Waters and local activists.
“Unload Your 401K” PSA to educate citizens about how their 401K contributions fund gun lobbyist corporations. During the last national census, together they launched Ignite - sponsored by the Ford Foundation - aimed at educating the public about the Census.
GET LOUDER is already laying the groundwork to have a huge impact on the 2020 Democratic National Convention in Milwaukee, WI and the 2020 Brown & Black Forums of America in Iowa by developing strategies that will effectively reach millennials and Gen Zers so they’re armed with the information they need when they head to the polls in 2020.
For more information, check out GET LOUDER’s exclusive announcement in Adweek.