Basketball + GREAT Cause = Kick & Roll Classic 3-On-3 Event

unnamedThis week, our good friend George Kiel of officially announced the launch of the “Kick & Roll Classic,” an annual 3-on-3 Basketball that will raise awareness for colon cancer and generate revenue for the furnishing of homes - something that his recently deceased mother, Debra Kiel, a colon cancer victim, was extremely passionate about. 

The sneaker-themed summer event, a first of its kind, primarily focuses on the exclusivity of what participants wear on court and secondarily focuses on basketball, hence the tagline, "Sneakers first, basketball second." In commemoration of Debra Kiel, the annual Kick & Roll Classic summer event, in partnership with Habitat for Humanity, will benefit a selected, particular home to furnish with a portion of the proceeds generated. With your effort to support this cause, this event is sure to be a weekend full of excitement!
If you're in Austin, TX be sure to sign up and spread the good word!!


The Tournament - The first annual Kick & Roll Classic 3-on-3 Basketball Event will take place in Austin, Texas. Two age groups (15-18 and 19 and up) will be our focus this time around, and a fourth person on each team is mandatory to act as a substitute ($200 per team, or $50 per person). Prizes, awards and giveaways from Foot Locker, Nike, ISlide, Nice Kicks and others will be handed out throughout and at the conclusion of the event. A few special NBA guests - who will act as judges of what players wear on court - also have something unique in store, so stay tuned. Just know to bring some sneaker heat to the hardwood. There will also be a live DJ, a sneaker restoration setup, and various vendors on site at the tournament. Registration will begin on June 6th, Debra Kiel's birthday, at More details on the attached flyer.
The Charity - Kick & Roll's charitable acts will go beyond the aspect of writing a check to the family we select. The Kick & Roll Classic team will offer up man hours in retrieving the list of the top 10 needs by the family, going to the selected furniture store to acquire the coveted pieces and assisting the family in setting up in their newly-constructed house provided by Habitat for Humanity. There are an abundance of families that don't have the means to purchase furniture after moving in to their new homes, therefore, we feel that our efforts will benefit the selected house greatly.
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