Advertising Week New York is in Full Swing
This week, from September 26th to 30th, leaders in the marketing and entertainment industry from around the country join together for 2016's Ad Week NY. #AWNewYork takes place within 4 city blocks in venues including, The Times Center, BB King Blues Club, and NASDAQ. Innovation, ideas, and discussion go on during the day at seminars & workshops led by leading minds in the industry, and in the evening, special events in some of New York’s most iconic venues – Ad Week NY's roster of events is incomparable.Ad Week's schedule is busy, busy, busy, so we'd like to highlight two standout inclusions of the week so you don't miss them!Makers Women's Panel"Pave the way for more women to lead at every level of marketing and media"Makers, a lifestyle and news blog for women and by women, curated a panel for this year's Ad Week and the main topic of discussion was the stark gender disparity in the marketing and advertising industry.Janet Balis, board member of She Runs It, discussed this issue and spoke on her steps to address and conquer the gender disparity. You can take a look over at the Makers blog for her words of wisdom.AOL CEO, Tim Armstrong, discusses state of media through the lens of building a brand"I do know that marketing real time might be a more effective use of getting consumer engagement."In the 60-minute chat with NBC's Stephanie Ruehle, Armstrong touched on a variety of topics from Twitter to content creation. The majority of the discussion was spent discussing the entrepreneurial spirit of the brands associated with AOL including Huffington Post, Makers, and Build – brands acquired during Armstrong's tenure. See what Ad Week wrote about his segment here.