West Pack Packaging Convention

Cashmere's Graphic Design team attended the West Pack packaging convention at the Anaheim Convention Center this past week. Though a large portion of the show featured machinery and pamphlets, which put us all to sleep, it was great to see the direction in which the packaging industry is heading.Whoever said “print is dead” should go to this convention. Like most industries, the basic content and design elements haven't changed much but the process, quality and efficiency of production has improved greatly.For the graphics kids at Cashmere, who mainly see our work featured online, it was a great treat to see some great, tangible examples of packaging.Here are a few pictures of work we really loved!
ArtCashmere Agency