2016's TV Shows with the Highest Social Engagement

Recently released Nielsen data looking at Facebook and Twitter interactions around new shows that premiered between Sept. 1 and Oct. 9 found that This Is Us, Rob & Chyna, Queen Sugar, and Atlanta - all freshmen series - had the highest social media engagement numbers amongst fall 2016's new releases. Nielsen defines these interactions as both original Facebook posts or tweets about a TV program along with replies, retweets, shares, likes or comments to other tweets or posts.This Is Us, the show with the highest number of engagements (383,000 across both Facebook and Twitter since it's premiere) is also the top rated new series for the 18-49 demographic. The series premiere was as big a hit on television as it was on the show's socials with compelling content on and off screen (@NBCThisIsUs).screen-shot-2016-10-18-at-5-51-03-pmAmong these shows, a running Cashmere favorite has been Atlanta (4th in engagements with 196,000 overall) and all the hilarious, existential, and relatable tweets that have seamlessly connected the @AtlantaFX Twitter account to the hit series. Coming at us daily with gems like:screen-shot-2016-10-18-at-5-55-59-pmscreen-shot-2016-10-19-at-12-03-33-pmscreen-shot-2016-10-19-at-12-02-51-pmThese four shows have been utilizing social media effortlessly and making their respective Facebook and Twitter accounts seem less like a marketing tool and more like an extension of  the show itself. Networks are picking up on this thinking as it becomes increasingly evident how important properly tailoring a social campaign will be in order to reach the millennial demographic. And evidently, the social tactics are working, with This Is UsQueen Sugar, and Atlanta landing on Time's 12 TV shows to watch this fall.