GEICO Re-Invents YouTube Pre-Roll Commercials

Skip the pre-roll video as soon as you can, that’s what most of us do when we want to watch videos on YouTube. Sometimes we don’t even get to find out what the clip was advertising. That has been a big challenge for brands and agencies when trying to build content for their YouTube advertising strategies. How do you capture the attention of an audience and get them to not skip the video?

Well, I can’t believe no one thought of this before, but Geico created a series of pre-roll videos that get straight to the point, and add some humor along the way. Check out the two extended cut examples below.

– Kyle (@kyledineen)

Poverty Exists In The Silicon Valley

Today, CNN and The Huffington Post released articles about the harsh realities of child poverty and homelessness in the Silicon Valley. Although the Silicon Valley is one of the richest places in the country, one in every three kids suffers from hunger, according to Second Harvest Food Bank. A major contributor to this is the wide wage gap between white workers and their black and Latino counterparts. To read the rest of this story click here.

Weekend Recap

Screen Shot 2015-03-02 at 12.11.28 PM The first week of March has finally hit us! Check out what the Cashmere team did this past weekend!
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Fresh Tunes Friday 02.27.2015

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Here’s the freshest tunes on Friday, hand selected by the Cashmere crew, Enjoy!
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Modern Family Airs Episode Entirely on Apple Devices

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The television industry, and the way we consume content, has changed drastically over the past couple of years. DVR has taken over the entire scheduling of shows. Most stations can be watched through some sort of streaming device like Chromecast, Roku, or AppleTV. Netflix offers full TV seasons all at once. HBO is unbundling their service to offer their channel streaming on mobile only. Lots of changes are being made to the traditional models.

Another new innovation was on display on ABC last night as 5-time Emmy Award winning comedy Modern Family aired an episode shot entirely on Apple devices. The episode, titled “Connection Lost”, featured a half-hour story about the entire family communicating via devices such as iPhones, iPad, and Facetime on a Macbook. This worked well because they did not lose the core content of their series, and the writing was still very enjoyable. I am sure there will be much more content created in this fashion in the near future.

You can catch a quick recap of the episode HERE, and it’s also available on Hulu +.

Check out the YouTube promo clip for the episode HERE.

Our VP of Business Development, Nick Adler Discuses Snoop Dogg’s Newest Investment

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MarketWatch.com shared the news of rap superstar and business mogul Snoop Dogg’s latest investment in California based coffee shops, Philz Coffee. According to the article, “San Francisco coffee-shop chain Philz Coffee announced it has closed a $15 million Series B funding round in an effort to expand nationwide.” As one of the leading contributors, Snoop kept it “west coast” with his newest venture in the unique made-to-order coffee bars. Known for their organic sugar and cream, Philz offers its one of a kind experience and craft caffeinated drinks.

“Philz is more like a bar than a coffee shop in that you order directly with your barista and they handcraft the perfect cup for you and it’s full service so when you get your cup it’s all done for you,” says Nick Adler of Cashmere Agency.

Read more and Snoop Dogg and Philz here.

Announcing the 2015 Red Bull Thre3style National Final DJ Competition


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Red Bull Thre3style World DJ Championship, the world’s largest DJ competition, will host their 2015 USA Championships on April 2-4 in Phoenix, AZ. Watch as twelve of the nation’s best DJs perform in front of legendary judging panel DJ Jazzy Jeff, Z-Trip, and 2012 Red Bull Thre3style World Champion Four Color Zack in hopes of being crowned Red Bull Thre3style USA Champion 2015.  Finalists will be put to the test as their judged on technicality, originality, skill, creativity, crowd engagement and stage presence, the winner will then advance to the Red Bull Thre3style World Final in Tokyo in September.

Admission is 21+ each night with a valid ID and tickets to the National Finals can be purchased for $10 here: Night One: http://win.gs/3SUSAQUAL1, Night Two: http://win.gs/3SUSAQUAL2, National Final: http://win.gs/3SUSAFINAL

Weekend Recap

Screen Shot 2015-02-23 at 12.57.26 PM What did you guys think of the Oscars last night? Everyone look AMAZING, despite the rainy day that we had in LA. Check out what the Cashmere team did this weekend!
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Fresh Tunes Friday 02.20.2015

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Here’s the freshest tunes on Friday, hand selected by the Cashmere crew, Enjoy!
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Suprise Suprise Marijuana Gives You the Munchies

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A study, led by scientist, Tamas Horvath of Yale University proves that your munchies cravings are all in your head. After testing the brain functions of mice with marijuana, scientists find that the cannabinoids (active ingredient in pot) reverses the brains activity that suppresses appetite, therefore increasing hunger.

When marijuana is in your system, your body sends the brain mixed signals, which includes sending endorphins opposing the usual appetite curbing chemicals. In addition to hunger, endorphins also release a positive feeling in the body, which is the natural high of happiness.

The study also showed an increase in the animals sense of smell, which encourages the craving for food but not just any food; the study finds that this type of hunger is specifically for calorie-dense foods.

This is great news, which can help patients who suffer from loss of an appetite including patients suffering from cancer and depression.

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