YG and The Recording Academy

Screen Shot 2014-08-29 at 7.39.29 PMWest coast Def Jam rapper YG sits down with The Recording Academy to talk about his musical beginnings, his work with DJ Mustard, and his debut album My Krazy Life. Check out the interview here.

Wearable Wednesday: Trendy Travel Gear

Going somewhere for Labor Day? Check out some of the hottest travel gear from designer backpacks to light weight duffels. My personal favorite is the indigo denim/navy coated cotton canvas Little America Backpack. Check it and more here!

Understanding the ALS #IceBucketChallenge

Ice Bucket Challenge

We’ve seen multiple videos from our favorite celebrities, influencers and more participating and nominating others to join the “Ice Bucket Challenge.” From this chatter, the challenge has become a viral sensation with millions of viewers cumulatively, raising over 88.5 million dollars to date.

However, we’ve yet to see the “why” behind the cause. What is this doing for ALS? What is the severity of the disease? This wonderful and emotional video puts things in perspective. Watch it here.

Weekend Recap

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This weekend consisted of watching live entertainment, cooking in the backyard, and doing home duties!
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CRWN: A Conversation With Elliott Wilson & DJ Mustard

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Make sure you come out to the first ever Los Angeles CRWN: A Conversation With Elliott Wilson & DJ Mustard on August 26th at 8:00 p.m.. Elliott Wilson, renowned hip-hop journalist, will sit down with the Grammy-nominated West Coast hit maker to discuss his laundry list of chart-toppers, his new solo album 10 Summers and what fans can expect from the super producer in the near future.

Check the flyer for more details and be sure to RSVP to LACRWN@cashmereagency.com.

Thoughts on Tech: SoundCloud Launches First Advertising Initiative

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SoundCloud has always been my favorite social network / music streaming service. It is easy to use, well designed, great for discovering new indie music, and has a great mobile application. They most recently reported a user base of 175 million people per month, more than four times of their biggest competitor Spotify. Although the platform has been one of the go-to sources for artists big and small to share their music, they have come under fire in recent months. They have been struggling with copyright infringements and licensing issues, especially with the three major labels. One notable incident involved famous DJ/Producer Kaskade taking down his SoundCloud account because many of his songs were removed by Ultra Records when their label deal expired, claiming he had infringed on their copyrights for the music.

Well… nothing great can be free forever. In response to the pressure from the labels to pay out streaming royalties and dealing with the copyrights they own for the music, SoundCloud has announced today the launch of the first advertising initiative. “This phase is where we start to figure out how to generate revenue and help our creators make money in order to enable them to build careers with us,” Jeff Toig, Chief Business Officer for SounCloud told Billboard. The program, called “On SoundCloud”, will allow Premium Accounts to being to monetize on their music, but by invite only. The advertising model will include five ad products: native, audio, display, channel sponsorship and contests. They also announced Red Bull, Jaguar, Sonos, Squarespace and Comedy Central are the first five ad partners at launch.

SoundCloud users have always loved the platform for being free to use and ad-free. With this new integration of brands, time will tell if this turns people away to other music sources, or if the current user base will accept this new way of listening. SoundCloud is also exploring other ways to allow listeners to avoid ads. As Pitchfork stated, “SoundCloud plans to offer an advertisement-free paid subscription akin to Spotify.” Of course, this all comes in the wave of issues SoundCloud faces as it gets larger by the day. Not only do they have issues with the major labels, but indie labels are trying to get their cut of the pie too. “Some independents are negotiating with SoundCloud for equity stakes in the company; in exchange, the labels will agree not to sue SoundCloud over past copyright infringements” says the New York Times.

What do you think of this new ad initiative being introduced in SoundCloud? Would this turn you to a new platform, or are will you continue to use the service despite these changes? Let us know @CashmereAgency!

- Kyle (@kyledineen)

Wearable Wednesday: C/CHRIST X Fear Of God Collaboration

Courtney Michelle’s C/CHRIST is debuting the release of a new women’s collection comprised of 30 unique pieces. The collection is in collaboration with Jerry Lorenzo’s Fear Of God and includes “military-inspired” looks including “The/Bomber” jacket, which is hand-dyed and embroidered with individual government stamps. The collection is the first collaborative effort between the two and will be sold exclusively online on C/CHRIST beginning August 22nd. Check out more about the collaboration here!

Upcoming Soulful Documentary “Take Me to the River” Trailer

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Snoop Dogg is featured in the upcoming soulful documentary Take me To The River out in select theaters nationwide on September 12th!

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Weekend Recap

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This weekend consisted of eating delicious food, movie watching, and enjoying the beautiful weather in Southern California!
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Livestream The Red Bull BC One North American Final!

Tonight, the world’s most prestigious one-on-one B-Boy competition, will lay down the dance floor at The Brooklyn Bowl in Las Vegas, NV, for the highly anticipated Red Bull BC One North America Final. MTV and SIRIUS XM personality, Sway Calloway, will be the evening’s host as 16 of North America’s greatest B-Boys throw down in an epic showdown with their sole aim of being crowned the Red Bull BC One North America champion. Check out the live stream at 9:00 p.m. PST here!

Instagram

We hope everyone is having a safe and happy Labor Day! At the last Do Over of the season! A bunch of talented folks in the building... @rhettmatic @djnumark808 @agentcbw7 #Madlib. Big ups to @adidasoriginals ! #doover #dooverla #LA repost via: @djnumark808! Good music & good vibes with @quix05 + @zomanno @thelinehotel

Twitter

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