Hardware Studio Presents: Boyle Heights Yoga Day!

This past weekend our friends, family, community and Hardware Studio Collective gathered for “Hardware Studio Presents: Boyle Heights Yoga Day!”

Sacha Simmons, a Hardware Studio associate demonstrated the “Sampoorna“ yoga style which was the first time the Sampoorna method was taught publicly on the East Side of Los Angeles. The day was broken into two sessions. The event was FREE and open to everyone at any level and included organic beverages, and free leggings for all participants by See You Monday. Check out some of the photos from Azul 213* Amaral’ below and to view the entire album click here. We learned a couple new things, met some amazing people, and felt so good after our session! Also left with some stylish leggings. Thank you Hardware Studio for having a friendly place to be where you feel not only welcome but encouraged to be yourself and strive to be more.

About Sampoorna Yoga:
The word Sampoorna means “fullness” or “completeness”. Shri Yogi Hari’s masterful system intelligently integrates six branches of yoga into a blueprint for life. The approach is deep, yet simple and practical. It is designed to help people from all backgrounds to live rich, happy lives based on lasting yogic values. Sampoorna Yoga aids seekers on the path to self-discovery by blending elements of physical, emotional, intellectual and spiritual health with tools for self-expression and service to others.

A special component for the day was a “yoga pose photo booth.” Attendees had the opportunity to have their photo taken showing off their new poses leading LA photographer, Azul 213* Amaral. To view all photos click here.


Gearing Up For The Red Bull BC One North America Final!

Red Bull releases an all-new teaser video to gear up for the world’s most prestigious one-on-one B-Boy competition–the Red Bull BC One North America Final which takes place on August 15th at The Brooklyn Bowl in Las Vegas, NV! The video gives a taste of the jaw-dropping freezes, incredible power moves, high-flying acrobatics and precise footwork that will take place at the highly-anticipated event this year.

MTV and SIRIUS XM personality, Sway Calloway, will be the evening’s host, as 16 of North America’s greatest B-Boys throw down in an epic showdown in front of judges RoxRite (Red Bull BC One All-Star and 2011 Red Bull BC One World Champion), Neguin (Red Bull BC One All-Star and 2010 Red Bull BC One World Champion) and Marlon (Havikoro Crew, Texas), with hopes of being crowned as Red Bull BC One’s North American champion. The winner will then head to Paris to compete in the World Final to represent North America in November.

The Red Bull BC One North America Final will stream live from Las Vegas at http://www.redbullbcone.com starting at 9 p.m. PST on August 15th. Check out the video to gear up for the North America Final here!

Weekend Recap

Weekend Recap 7-21-14
This was a big weekend for Cashmere, because we had our summer retreat at a beautiful house in Malibu! We hung out, talked about our company goals and respective departments, and had a grand ol’ time. The rest of the weekend, we checked out Dine LA, LA’s restaurant week, hung out downtown, did some home improvement, and discovered new shows!
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YG Releases “Bicken Back Being Bool” Music Video!

Screen Shot 2014-07-21 at 4.48.51 PM

If you ask us how we’re doing today we’ll say we’re just “Bicken Back Being Bool” on this Monday afternoon!

Check out YG’s latest music video for this bumping cut off his #MyKrazyLife album here!

Hennessy V.S Limited Edition Shepard Fairey Bottle

On July 10, Hennessy shut down Hollywood Boulevard as the brand celebrated the official launch of the Hennessy V.S Limited Edition bottle by Shepard Fairey. LA hot spot Create nightclub served as the backdrop for the celebration. The night kicked off with an upbeat soundtrack provided by DJ D-Nice who gave the crowd a taste of what was to come. Z-Trip and Shepard Fairey (aka DJ Diabetic) also hit the 1’s and 2’s and provided attendees with their favorite musical mash-ups.

As the night turned to early morning, LA native and TDE rapper Kendrick Lamar hit the stage and gave a high energy performance pulling out some of his biggest hits, and of course mixing his classic songs for his diehard fans. Purchase your own bottle here!

Emmy Nominations Are in: Congratulations Netflix!


Riding off the highly-anticipated announcements of Emmy nominations yesterday, we were super excited to hear that our client Netflix snagged 31 nominations for their hit original series Orange is the New Black and House of Cards! 

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We’re looking forward to tomorrow night’s special show prepared in homage to Cesária Evora and the music of Cape Verde.  It will be a unique experience for this warm summer night. Expect to travel between Colombia, Brasil and Cape Verde, no visas needed.  For one night in downtown L.A. the Black Atlantic will shrink into the small body of water in front of the stage, the afro-lusophone and the afro-colombian world will fuse… morna, samba and cumbia will dance together…Have you heard Quantic’s  new album Magnetica?  It’s amazing and  and features amazing performances from Fruko, Aníbal Velásquez, Miguel Atwood-Ferguson, Shinehead, Nidia Góngora, Iara Rennó, Dereb the Ambassador and the great Thalma De Freitas.  Tomorrow night at Grand Performances a version of the music of Magnetica will come to life with Ondatropica’s own Wilson Viveros on percussion, Sly 5th Ave., on horns, keys n things, Gabe Noel on bass, Todd Simon on trumpet, Mitchell Long on cavaquinho, Will himself on guitar, accordion and banjo.  The show will be hosted by the incredible Thalma De Freitas who will provide vocals with a guest performance by Maria De Barros and  a special guest appearance from Miguel Atwood-Ferguson.


To get warmed up please enjoy this brand new mix Lost and Longing: Perdidos e Sodade, Cape Verdian Mornas and Coladeras made by Quantic for Friday’s show.


Quantic – Duvidó feat Pongo Love
Directed and shot by B+

Welcome Philz Coffee to LA!

Photo Jul 10, 4 34 00 PMThe Cashmere team was honored to attend the Friends & Family soft opening of the new Philz Coffee in Santa Monica this morning. The coffee shop, which originated on 24th and Folsom in San Francisco, was started by coffee connoisseur Phil Jaber in 2003. His goal was to make people’s day better, showcasing the community and conversation that a good cup of coffee can bring. The vibe at the new LA shop really brought this to life today, with a line out the door and Phil greeting customers himself. Many of our staff members had never tried Philz before, so it was great to hear everyone’s positive reactions to the various drinks. Some of our favorites today were the Ambrosia Coffee of God, Jacobs Wonderbar, and of course the famous Iced Coffee Mint Mojito!

Philz Coffee LA is located at 525 Santa Monica Blvd, Santa Monica, CA. Big thanks to Phil, Jacob, and all of our friend’s at Philz for the delicious brew! IMG_5703 10483471_539982412774405_1938331195_n

Hennessy V.S Releases New Limited Edition Shepard Fairey Bottle

Hennessy V.S releases their newest Limited Edition artist series bottle featuring renowned artist, Shepard Fairey. From his game-changing “Obey” stickers to iconic Barack Obama “Hope” posters, Shepard Fairey has reshaped the way we appreciate contemporary art. Now, even more fans and collectors will be able to own the latest piece of Fairey’s work with the launch of the Hennessy V.S Limited Edition bottle. This is the fourth in the line of V.S Limited Edition artist series. The new re-imagined classic Hennessy V.S bottle not only draws from Fairey’s signature iconography but infuses imagery paying homage to the historic Cognac brand, striking a beautiful balance between tradition and innovation. Reserve your bottle here!

Weekend Recap

Weekend Recap 7-7-14
This 4th of July weekend, we celebrated America with music, fireworks, bbq, shark fin soup, and a dance party in a froyo shop. Hit the jump for more!
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Our visual production guys in action! Before they started cracking really nerdy video jokes. #overtheshouldershot #overmyheadjoke #latergram celebrating the @shopgypsumstyle look book launch last night @DBA with @caseyveggies ! Make sure you check out @YG's new music video for "Bicken Back Being Bool" now at Facebook.com/RespecttheWest #MyKrazyLife #YG400



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