New York agency Johannes Leonardo (@WeAreJL) took home the Top Music Prize at Cannes with their campaign, which was centered around the Grammy Awards in February.
The campaign centered around reinventing the meaning of originality, with major players in music reworking Frank Sinatra’s classic, My Way.“‘My Way’ is a film that aims to empower young creatives to do things themselves, to make them on their own, but still being inspired by that past. We took iconic scenes from the past and turned them into something for today,” says Ferdinando Verderi, creative director at Johannes Leonardo.
Cameos in the short film included Snoop Dogg, Desiigner and MadeinTYO. Check out the remix videos below:
Congrats to our friends over at Adidas Originals and Johannes Leonardo for a dope campaign!