Adidas Originals Unite LA Recap

By Cashmere Agency Music

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Last Thursday night, Adidas Originals hosted their Unite LA event at SCS Warehouse, a large, stripped down venue downtown with gritty aesthetics, graffiti walls and and a great view of the stage from all points. Cashmere was there to check out the talent and grab some complimentary VIP almonds (seriously, those thyme-roasted Marconas were nuts! Sorry we’re not sorry.)

The Unite LA event was part of Adidas Originals’ “Unite All Originals” national campaign. Most attendees had to participate in a Twitter RSVP in order to gain access to the show’s secret time and location. Shout out to VP of Creative Strategy, Ryan, for getting us safely into the event!

[youtube http://www.youtube.com/watch?v=pffjSxoEHZA?feature=player_embedded&w=640&h=360]

Cashmere’s visual production whiz Whoopi captured the best moments of the show for his blog, Whoop This [cameo courtesy of yours truly]. The clip is above.

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Snoop Lion née Snoop Dogg hosted the event, riling up the crowd for sets from MPC monster AraabMuzik and the headliner of the night, G.O.O.D.’s Big Sean.

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AraabMuzik killed his set and the audience was totally awed at how fast his hands were going on the drum machine. Definitely an amazing live performance — everyone should see AraabMuzik do his thing at one point. It’s like he’s in a different dimension with his intense focus!

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Big Sean encouraged his fans to follow their dreams and led them in a humorous, semi-explicit chant against haters.

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The Detroit rapper performed his best hits to the crowd, including recent hit “Guap” and the career-defining verse he laid on “Mercy.” The crowd wished Big Sean an early Happy Birthday, and the show culminated in his crowdsurf to one of G.O.O.D. music’s biggest hits, “Clique.”

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The best part of the night was watching Snoop and special guest Kurupt freestyle to AraabMuzik’s live beats in a spontaneous collaboration. Adidas definitely put on a memorable event!

Snoop Lion, Araabmuzik, and Big Sean -- ADIDAS UNITE ALL ORIGINALS photographed by Steven Meiers / The Cobrasnake

We even made it to the OG LA scenester photo mecca. As Big Sean would say, “Oh God.”

Diana, Twitter | Instagram